The Movistar Team, winners of the 2013 UCI WorldTour, launched their 2014 season on Friday at Telefónica's headquarts in Madrid. The event was attended by Telefónica CEO César Alierta, Public Issues' Global Director Carlos López Blanco and the squad's General Manager Eusebio Unzué. The 27 riders wore the blue and green jersey with which they will cover Movistar's fourh season in the top division of professional cycling. 

Telefónica came back into cycling sponsoring three years ago, in February 2011, retomó el patrocinio del ciclismo hace tres temporadas, en febrero de 2011, boosting a close, interactive sport which reaches thousands of fans. It was a three-year opening term full of success, coming to its top in 2013 with the UCI's recognition as best team in the world, by virtue of the UCI WorldTour ranking including the best races in the sport.

Signings for 2014 are brothers Ion and Gorka Izagirre; climber Igor Antón; sprinter Juanjo Lobato; Adriano Malori, from Italy; Jasha Sütterlin, from Germany; John Gadret, from France; and Colombian Dayer Quintana, the younger brother of Nairo. Eight new faces for a season where the Movistar Team will pursue new challenges in its long, successful career.

Ten months are ahead for the Movistar Team, competing across 14 countries in four different continents where the squad directed by Eusebio Unzué will try to repeat, if not to improve, their victory tally of the last three years, with 21, 29 and 32 wins, respectively, including eight stages in the Giro d'Italia, five in the Tour de France and four in the Vuelta a España. “After such great success, it's obvious that our goal must be trying to win one of the three Grand Tours,” explained Unzué.

Last year we already got to the final podium of both the Tour, with Quintana, and the Vuelta, where Valverde has finished 2nd and 3rd in the last two editions. With those antecedents in mind, we're the first ones to exige bigger results from ourselves, taking that leap which is the hardest for any team, only achieved by one at a time. As well Nairo as Alejandro are physically and mentally ready for such goals, and they will have a strong team at their sides which they trust 100%.” The Movistar Team's general manager underlined the global quality of his riders: “Our strength was always the unity of our block, and it will remain so. We have riders who can excel in all terrains, and the new signings will make us improve even more. I think it's quite a balanced block.

Full Article, video and pictures can be at Movistar Team News Blog