According to a new report suncream use in the UK is below many other countries despite
Britain having Europe's second highest rate of a serious type of
skin cancer. The average person in the UK bought 70ml of suncream last year,
the study by market analysts Datamonitor found.
Switzerland, the USA, France, Finland, Norway, Greece and Israel
all have levels of suncream consumption above the UK, the report
says. Spain sells the most in the world per person, at 170ml, although
Datamonitor say a proportion of this is due to British
Another report published earlier this year from Datamonitor
found the UK had the second highest rate of malignant melanoma in
Europe. The study says there were 5,643 cases last year - a figure
predicted to increase by 9.5 per cent. Germany has the highest number of malignant melanoma cases in
Europe, at 8,239 last year, says the report.
John Band, author of Datamonitor's suncream report, said:
"Historically, British people haven't bothered to protect
themselves from the sun, illustrated by the stereotypical
"But as Britain becomes hotter it is clear that this attitude
could well be costing lives."